Droga Kolinska
Media
Podravka to be the new owner of the cereals range
Droga Kolinska and Podravka have agreed that as from 1 January 2009 the owner of the range of cereals sold under the Čoko and Čokolešnik brands will be Podravka d.d. On this date Podravka will take over all the brands and the corresponding assets. The sale of the cereals range will not affect Droga Kolinska employees in Mirna, who will continue to be involved in the production of products under the Bebi brand.
Zdravko Šestak, the president of the Podravka management board, gave the following statement: "The purchase of Čoko and Čokolešnik gives Podravka an opportunity to expand its breakfast cereals range and fits in with the company's strategic focus on strengthening its market position. By acquiring these well-known brands, Podravka has enabled their survival and further development."
Milena Štular, a member of the Droga Kolinska management board, added: "At Droga Kolinska we are satisfied because we have found an owner who will guarantee the further development of the cereals range, in this way ensuring consumer satisfaction."
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About Podravka
Podravka's predecessor was the fruit-processing factory founded in Koprivnica in 1934 by the Wolf brothers. Today Podravka is one of the leading companies in south-eastern, central and eastern Europe, operating in three main business segments: food, beverages and pharmaceuticals.
The company strives to establish a balance between economic growth, social progress and care for the environment, and to create a perfect match of the local and the global. Its mission is to offer top-quality products from recognised brands.
The company's chief strengths are a well-trained and specialised workforce, a high level of knowledge (particularly technological knowledge), and corporate management. The fundamental values are: innovation, the desire to learn, an enterprise mentality, ambition, a positive attitude, teamwork and professionalism.
Alongside the numerous brands created, and the awards and accolades for a wide spectrum of business activity, Podravka's biggest success is consumer loyalty. The company's focus on understanding consumers and their needs, product quality, and successful adaptation to an increasingly demanding market are also of key importance. A multitude of consumers in more than forty countries around the world have recognised the value of Podravka and its products and placed their trust in them.
